...on digital business, user experience, and digital product development.

Digital marketing

Step-by-Step Guide to Conducting the Discovery Phase for Redesigning a Destination Website

This report details the Discovery Phase for destination website redesign, emphasizing stakeholder workshops,...
Websites

Enhancing Digital Accessibility in the Tourism Industry

Overlay plugins used to be synonymous with accessibility. All you had to do was install one, and voilà...
Strategy

Project Brief - the First Step to a Successful Digital Product

You have a marvelous idea for a new app to elicit new revenues for your company. The purpose is clear;...
Digital marketing

Editorial Guidelines for Destination Websites

How to ensure your editorial team stays focused? How can you organize them to prevent the content creation...
Digital marketing

How to Tackle a Destination Website Redesign

The world is beautiful. And this can be a problem. At least for many national or regional tourism boards...

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