The website traffic is high, but conversions are low. Sounds familiar? A UX audit analyzes the current state and offers actionable recommendations to enhance user experience and boost conversions. It is the first step in any redesign, providing clear guidance on how to improve efficiency.
Find out why users don’t behave as expected, their pain points, and what they want.
Happy users are your best promotion - and vice versa. User experience profoundly affects your brand’s image.
Find out why your users don’t sign up, why they don't buy, and why they abandon the site.
Redesigning based on intuition can be expensive, leading to unnecessary changes during development and duplicated effort.
The analysis or UX audit takes place in two steps: first, we analyze the existing solution, then we propose improvements. Based on your starting points, we select an appropriate approach that may include only part or all of the activities listed below.
We can perform a basic UX analysis in just a few days and present the results. If you have multiple target groups and want a more strategic approach, a more in-depth step-by-step analysis will be necessary.
What do we want to know:
Actionable recommendations
A testing prototype
Guidelines for developers
After setting clear audit goals and KPIs, we begin by gathering background information such as existing data analytics, customer feedback, and support tickets. We study your context, persona, and competitors who face similar challenges.
We use analytics, heat maps, and session recordings to identify problematic user flows and drop-off points. Customer feedback helps us understand the root causes of these experience issues.
To understand how content organization supports user goals, we evaluate navigation structures and clarity. We test search functionality to ensure information findability meets user expectations.
The results:
Actionable recommendations
A testing prototype
Guidelines for developers
We document detected issues and friction points in user journeys in the form of screen captures and session recordings. We then categorize them in an Excel spreadsheet according to the type and severity of the problem. The client also participates in the process.
Based on our findings, we develop solution hypotheses in the form of wireframes for each audited page. If necessary, we create a working prototype and validate it, using artificial intelligence or real user testing.
Creatim's experts present the results of the UX analysis along with improvement suggestions organized by priority, cost estimates, and necessary resources for implementation. The documented proposals serve as instructions for the development team that will implement the changes.
After the upgrade, we will continue to monitor usage analytics, especially conversions, for 60 days. If needed, we suggest additional minor changes (growth hacking) to optimize the results. We can stand by your site, optimizing the solution on a regular basis.
Typically, it takes a few weeks to gather sufficient user data for analyzing the application's usability and providing recommendations. Once the analysis is complete, we will deliver a comprehensive document detailing all identified UX issues, along with recommendations based on the ICE and PURE methodologies explained below. Each package can be customized and expanded to meet your specific needs and desired insights.
| Small | Medium | Large |
E-commerce |
|
|---|---|---|---|---|
| Expert advice using the ICE framework to prioritize the issues. | A thorough UX analysis based on your user data* and session recording | A thorough UX analysis based on your user data* and session recording. | Checking against 300+ UX criteria that frame a successful webshop. | |
| SUITABLE FOR | Best for page optimization, LP optimization, and minor upgrades | Best before a major redesign planning | Best for complex sites/periodic testing | Conversion optimization and upgrade planning |
| INPUTS REQUIRED |
- Objectives and goals - Target user profile |
- Objectives and goals - Target user profile - A large sample of user data - A session recording access |
- Objectives and goals - Up to 3 Target user profiles - A large sample of user data - A session recording access |
- Objectives and goals - Target user profile - A large sample of user data - A session recording access |
| USER Flows | 1 | 2 | 3 | Checkout process evaluation |
| Pages | 15 | 25 | 35 | |
| Device | Desktop + Mobile | Desktop + Mobile | Desktop + Mobile | Desktop + Mobile |
| Delivery time | 1 weeks | 2 weeks | 3 weeks | 2 weeks |
| Price (EUR) | 1.400 | 2.200 | 4.500 | 2.200 |
We developed a great partnership with Creatim. Their commitment to understanding our business specifics reflects throughout our new intranet and in the positive feedback of our employees. Thanks to Creatim for understanding our needs and for being so supportive and creative!
Thank you, Creatim, for taking the time to understand our issues and deliver a website that supports our mission. Our partnership lasts for almost a decade now, and I’m glad we decided to work with you guys.
In Creatim we have found a partner who provides quality and dependable customer service. Above all, they can connect the dots of interrelated challenges and deliver solutions that add to our customers’ satisfaction.
The biggest challenge in the development of the portal was to change the marketing approach and create new, innovative processes. Creatim helped us a lot with this, which made the whole process of designing the new portal more manageable. The result is a website we can all be proud of.
