UX audit
To improve your site’s user experience, you need metrics. Creatim employs various methodologies to provide page-by-page actionable insights and recommendations, prioritized according to their impact, effort required, and effect on user satisfaction.
Why UX Audit?
Pinpoint most of the issues
Find out why users don’t behave as expected, their pain points, and what they want.
Get your conversions straight
Find out why your users don’t sign up, why don't they buy, and why they abandon the site.
Make users happy
Happy users are your best promotion - and vice versa. User experience profoundly affects your brand’s image.
Creatim helped us prioritize their recommendations and our in-house ideas into a structured approach to our website development. We now have a much clearer picture of what is needed most and what can wait.
UX Audit Packs
Usually, it takes a few weeks to acquire enough user data to analyze the application’s usability and present recommendations. In the case of a more complex solution, a thorough analysis and a step-by-step approach are required. Upon completion of each pack, we will deliver a document outlining all the UX issues that were uncovered, with recommendations based on ICE and PURE methodologies as explained below. Each package can be extended and tailored to meet your specific needs and required insights.
| Small | Medium | Large |
E-commerce |
|
| Expert advice using the ICE framework to prioritize the issues. | A thorough UX analysis based on your user data* and session recording | A thorough UX analysis based on your user data* and session recording. | Checking against 300+ UX criteria that frame a successful webshop. | |
| SUITABLE FOR | Best for page optimization, LP optimization, and minor upgrades | Best before a major redesign planning | Best for complex sites/periodic testing | Conversion optimization and upgrade planning |
| INPUTS REQUIRED |
- Objectives and goals - Target user profile |
- Objectives and goals - Target user profile - A large sample of user data - A session recording access |
- Objectives and goals - Up to 3 Target user profiles - A large sample of user data - A session recording access |
- Objectives and goals - Target user profile - A large sample of user data - A session recording access |
| USER Flows | 1 | 2 | 3 | Checkout process evaluation |
| Pages | 15 | 25 | 35 | |
| Device | Desktop + Mobile | Desktop + Mobile | Desktop + Mobile | Desktop + Mobile |
| Delivery time | 1 weeks | 2 weeks | 3 weeks | 2 weeks |
| Price (EUR) | 1.400 | 2.200 | 4.500 | 2.200 |
Methodologies
PURE
A PURE score of a task is calculated by adding up the scores of all the steps involved in that task. The overall color assigned to the task and product is based on the lowest score obtained in any step within that task and product.
ICE
ICE stands for Impact, Confidence, and Ease. Each parameter is assigned a score between 1 and 5. The total score, also known as the “Priority Score,” is the sum of the scores for each parameter. This scoring model helps to prioritize UX issues based on the ICE aspects.
