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Spletne rešitve, Spletno trgovanje, Splošno

How to be sure our customers will really use the new online service? Which user experience scenario would users prefer? How to make a complicated system pleasant to use? We went looking for the answers at the World Usability Congress, which was held in Graz, Austria. Exchanging experiences with internationally renowned…

Spletne rešitve

Effective websites are based on 12 principles in terms of content and technology – the yin and yang of online success. Together they make up a framework for a modern user experience. Creating a website without these principles is a waste of time, yet this remains a stumbling block for many…

Spletne rešitve, Spletno trgovanje

A few years ago, as we were conceiving Creatim’s e-commerce managed service infrastructure, we were confronted with a technology dilemma: should we build it on an open source or commercial (proprietary) framework? Given that the first option was license-free while the other required a substantial investment, the decision shouldn’t had…

Spletne rešitve, Spletno trgovanje

Planning for various user types Not all online shoppers are created alike. Different people have different expectations and goals when it comes to shopping. Designing tailored experiences for various user types on data-based evidence will help you win their trust and boost conversions. Individual shopping experiences Nowadays you can…

Spletne rešitve

www.fly-ljubljana.si – campaign run by Aerodrom Ljubljana and BMW Group Slovenia It sounds rather incredible, but we pulled it off. When Aerodrom Ljubljana, the operator of Ljubljana Airport, invited us to prepare a creative strategy for a campaign they were preparing together with BMW Ljubljana, we didn’t hesitate for a…

Spletne rešitve

Our clients often ask us what is so special about e-mail marketing. Surely any secretary knows how to send an e-mail to 200+ addresses. E-mail marketing is a long-distance run. It’s basically about following the responses of an individual recipient and then acting on them: we use carefully targeted e-mails…

Spletne rešitve

Your inbox sometimes turns up e-mails that offer significantly better deals than others. They promise fantastic online results for a minimum investment. For example: Get an online store for €199! In the top five on Google in one week! Solve all your problems with a new website! 1,000 clicks for…