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Your inbox sometimes turns up e-mails that offer significantly better deals than others. They promise fantastic online results for a minimum investment. For example: Get an online store for €199! In the top five on Google in one week! Solve all your problems with a new website! 1,000 clicks for…

Our clients often ask us what is so special about e-mail marketing. Surely any secretary knows how to send an e-mail to 200+ addresses. E-mail marketing is a long-distance run. It’s basically about following the responses of an individual recipient and then acting on them: we use carefully targeted e-mails…

Interview with Simon Mastnak, a specialist in investor relations management. Simon, before we kick off this interview, I should briefly introduce you to the readers. Simon Mastnak first learned about the importance of investor relations when employed at the Ljubljana stock exchange. He later decided to strike out on his…

www.fly-ljubljana.si – campaign run by Aerodrom Ljubljana and BMW Group Slovenia It sounds rather incredible, but we pulled it off. When Aerodrom Ljubljana, the operator of Ljubljana Airport, invited us to prepare a creative strategy for a campaign they were preparing together with BMW Ljubljana, we didn’t hesitate for a…

On 19 and 20 November 2012, Berlin hosted the 4th European online trade conference, where over 400 participants listened to the papers of 90 top experts, while exhibitions were held by a dozen of providers of online solutions and infrastructure, including Creatim, in the hotel lobby of the InterContinental. We…

(From the 4th European online trade conference in Berlin, November 2012) New companies with new business models are coming onto the online market, and some of them actually make it. More conservative traditional retailers are coming too (this time with serious multi-channel marketing solutions) as well as brand owners who…

(From the 4th European online trade conference in Berlin, November 2012) All analyses and studies rank Great Britain first as regards commerce and e-commerce development in Europe. There are great differences in the structure of online providers in Great Britain and Germany. On the Isles, traditional stores with a multi-channel…

At the 4th European online trade conference in Berlin in November 2012, the leading European consulting firms in the sphere of e-commerce, Roland Berger, GfK, Javelin Group, Practicology and a few leading online retailers, set forth the current trends of online and mobile solutions in Europe. Various businesses, big and…

The online store is not killing the physical store but adding value to the retail business model. The average value of an online purchase picked up at an outlet is higher because the basket can be proactively complemented with additions to the original purchase during pick-up. In certain cases, the…

In November 2012, Berlin hosted the 4th online trade conference with more than 90 papers from top experts. Let’s take a look at some highlights in the e-sales of food. It is important to understand the developments on consumer markets, our rivals’ activities and the technological facilities developed for us…

(From the 4th European online trade conference in Berlin, November 2012) It is important for any business to understand developments on consumer markets, our rivals’ activities and the technological facilities developed for us by various logisticians and IT companies, from smart phones and tablets to modern applications. If we know…

Planning for various user types Not all online shoppers are created alike. Different people have different expectations and goals when it comes to shopping. Designing tailored experiences for various user types on data-based evidence will help you win their trust and boost conversions. Individual shopping experiences Nowadays you can…

A few years ago, as we were conceiving Creatim’s e-commerce managed service infrastructure, we were confronted with a technology dilemma: should we build it on an open source or commercial (proprietary) framework? Given that the first option was license-free while the other required a substantial investment, the decision shouldn’t had…

Effective websites are based on 12 principles in terms of content and technology – the yin and yang of online success. Together they make up a framework for a modern user experience. Creating a website without these principles is a waste of time, yet this remains a stumbling block for many…

Have you ever bought your groceries online? If you have, then you’re one of the rare weblovers who make sure (nearly) one per cent of grocery retailing in Europe takes place on the Internet. That doesn’t seem like much, I know. But this might change very soon. The Chicken Or…

According to grocery sales statistics fresh foods can account for up to 40 percent of the revenue. This fact plays a major role in e-groceries as well. The retailers should encourage their online customers to shop for fresh food in order to increase the average order value. However, according to the article by Elaine Watson+, Online…

How to be sure our customers will really use the new online service? Which user experience scenario would users prefer? How to make a complicated system pleasant to use? We went looking for the answers at the World Usability Congress, which was held in Graz, Austria. Exchanging experiences with internationally renowned…

Modifying submitted orders in IBM WebSphere Commerce 8, its limitations and customization options The new IBM Websphere Commerce Suite 8 (IBM WCS) supports many check-out scenarios. However, modifying submitted orders via 3rd party software and presenting the results to the customer on the shop storefront require a tailored interaction between…

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