The Challenge
How Can One Website Support a Major International Sporting Event?
The Planica 2023 Nordic World Ski Championships were the largest sporting event in Slovenia. In addition to athletes, support teams and event staff, the organisers expected more than 100,000 visitors, with an even larger audience following the competitions remotely. More than 1,000 people were involved in organising the championships.
An event of this scale required effective communication with different user groups. Visitors needed practical information to plan their trip, journalists needed access to media content and accreditation, and organising teams required support in coordinating preparations.
Technical performance was another important challenge. During the most closely followed competitions, particularly the finals, the website needed to be capable of handling exceptionally high traffic loads.
The objective was therefore to create a website that would go beyond simply presenting the championships and provide different stakeholders with the information and services they needed to participate in the event.
Our Solution
A Digital Information Hub Connected to External Services
We designed the Planica 2023 website as the championships' central digital information hub.
By integrating various external services, we enabled different user groups to access information and services relevant to their needs.
1. Visitors: Everything Needed to Plan Their Visit
For visitors attending the championships, the website served as a central source of practical information.
They could find information about accommodation options, ticket purchases and transport to the venue in one place.
The website also provided access to the competition schedule, event updates and results.
This made it easier for visitors to find the information they needed to plan their visit and follow the championships.
2. Media: A Digital Media Centre
We established a digital media centre where journalists could arrange accreditation and access media content.
The website therefore also supported media representatives reporting on the championships.
3. Organisers: Supporting Event Preparations
During the preparation phase, the website also served as a tool for organising teams.
Through the platform, they could access information and services related to the organisation of the event.
The website thus connected different user groups and supported their activities throughout the various stages of the championships.
4. Technical Performance: Designed for High Traffic Loads
We paid particular attention to the website's technical architecture.
The website was designed to withstand high traffic loads during the most closely followed competitions, when several hundred thousand concurrent users were anticipated.
Performance and stability were therefore key considerations in the development of the solution.

The Result
One Digital Platform for Different Championship Participants
The Planica 2023 Nordic World Ski Championships gained a website that brought together information and services for visitors, journalists and organising teams.
It enabled visitors to plan their trip and follow the competitions, provided journalists with accreditation and media resources, and supported organisers in preparing for the event.
Integration with external services brought different types of information and functionality together in one place, while the technical architecture was designed to accommodate anticipated high traffic volumes.
The Planica 2023 project demonstrates how a website for a major sporting event can go beyond a purely informational role and become a central digital platform supporting communication and the needs of different participants.