Cinkarna Celje wanted to improve communication with customers, investors and the local community through a website redesign. We created a corporate website that helps customers find suitable products, gives investors transparent access to business performance information and provides the local community with information on environmental and other important topics.
Cinkarna Celje is a globally established manufacturer of titanium dioxide, a compound used in a wide range of products, from paints and coatings to cosmetics and pharmaceuticals.
Having once been a major source of environmental pollution, the company has invested decades in technological upgrades as part of its transformation. Informing the local community and involving different stakeholders in the company's future development have also been important aspects of this process.
The redesigned website has become a central element of this communication.
Cinkarna Celje wanted to improve communication with three key groups through its website redesign: customers, investors and the local community.
Each of these groups has different information needs. Customers are looking for products suitable for specific applications. Investors need access to information on the company's business performance and share price movements. The local community is primarily interested in the company's environmental impact, sustainable development and other activities.
The challenge was therefore to create a website that would maintain a consistent corporate identity while addressing these different content requirements and providing each audience with easy access to relevant information.
Creatim's designers developed a website concept that reflects Cinkarna Celje's corporate identity while accommodating the different needs of its users.
We tailored the website's content and presentation to three key stakeholder groups.
The website enables customers to search for products based on their intended application.
This approach helps visitors identify products that meet their needs and makes it easier to find relevant product information.
For investors, we focused on making information about the company's business performance easily accessible.
The website provides transparent access to business performance data and share price movements, bringing key investor information together in one place.
The Slovenian version of the website places greater emphasis on content relevant to the local community.
Visitors can access information about environmental topics, sustainable development, education and job opportunities.
In this way, the redesigned website supports the company's objective of keeping local residents informed about its activities and involving them in its future development.
The redesigned website provides Cinkarna Celje with a unified corporate platform that brings together information for customers, investors and the local community.
Customers can find products based on their intended application, investors can access business performance information and share price data, and the local community can learn about environmental and development-related topics.
The project demonstrates how a well-structured corporate website can bring together different communication needs in a consistent digital experience.
4.7
