STO: A Unified Business Portal for Slovenia’s Tourism Partners

The Slovenian Tourist Board (STO) works with a broad network of tourism businesses, destinations, photographers and event organisers. Each group has its own needs, but all share the need for simple and efficient collaboration.

As part of Slovenia's national tourism portal, slovenia.info, we worked with STO to develop a unified business portal that brings various services and processes together in one place. Creatim contributed to the user experience design and was responsible for the technical implementation of the solution.

The result is a digital platform that enables business partners to manage various activities independently, while making collaboration easier for STO. The platform continues to evolve through gradual improvements based on actual user needs and feedback.

Challenge

Working with a large number of business partners also created a significant administrative burden for STO. Various processes, from business event registrations to tourism content submissions and participation in public calls, were handled through different channels. This made it more difficult to maintain an overview of information and increased the amount of manual work.

The challenge was to establish a unified digital platform that would allow business partners to manage their activities more easily and independently, while enabling STO to collaborate more efficiently with different user groups.

Solution

The business portal brings various services together in a single digital environment tailored to the needs of different user groups. Users register once and are then presented with services and activities relevant to their role on a personalised dashboard.

Special attention was given to creating a simple and intuitive user experience. Registration takes place in several steps, while basic information is automatically pre-filled for subsequent applications. When completing more complex forms, users can save their information and continue the process later.

The business portal is available in Slovenian and English. International business partners can also register for business events without having to create a portal account, making these events more accessible.

Business Events and Registrations in One Place

The business portal allows users to browse upcoming business events, register for them, and manage and track their existing registrations. Users can also view registrations submitted by their company, giving them a clearer overview of event participation.

A Media Library Connecting Content Creators and Users

The media library provides easy access to photographs and videos showcasing Slovenian tourism. Photographers can upload and manage their own content, while STO benefits from a centralised overview of available materials.

This makes the exchange of visual content between STO and its partners simpler and more transparent.

Digitalised Tourism Events and Public Calls

The business portal enables partners to submit tourism events directly for publication on the national tourism portal. This allows providers who do not exchange event data through integrations to contribute their events directly to Slovenia's tourism offering.

Through the business portal, tourism providers can also participate in public calls for special tourism offers, while sports event organisers can submit applications to organise events and provide the required reports.

By bringing these processes together in one place, collaboration becomes more straightforward for business partners, while STO can manage submitted content and applications more efficiently.

Less Administration, Greater Transparency

The business portal provides STO with a centralised overview of registrations, submitted content and other activities carried out by its business partners. By bringing various services into a single digital environment, data management becomes more transparent and the need for manual administrative work is reduced.

The solution therefore simplifies not only the experience of business partners but also the day-to-day work of the STO team.

Results

The business portal has become a unified digital platform supporting various forms of collaboration between STO and Slovenia's tourism industry. It provides business partners with easier access to services, more streamlined processes and greater independence when managing registrations and submitting content.

For the STO team, the solution offers better visibility of information, simpler content management and less manual administrative work.

The business portal continues to evolve through gradual improvements based on actual user needs and feedback that STO gathers through its day-to-day collaboration with partners. User experience remains a key focus of ongoing development, supported by testing and user journey analysis. The platform has also been enhanced following a web accessibility assessment based on WCAG guidelines.

The result is a continuously evolving digital solution that simplifies collaboration between STO and its business partners while adapting to their changing needs.