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Alma AI Wins Prestigious Award at The Golden City Gate Awards 2026
We are proud to announce that Alma – Slovenia’s national AI tourism advisor, designed and developed by Creatim for the Slovenian Tourist Board (STO), has received the Silver Star award at the Golden City Gate Awards 2026 in the Innovation category.
The awards ceremony took place during ITB Berlin, the world’s largest tourism trade fair. For more than two decades, the Golden City Gate competition has recognized the most innovative projects in tourism marketing, communications, and multimedia solutions.
Alma – Slovenia’s Digital Tourism Advisor
Alma is an AI-powered tourism advisor on the slovenia.info portal that transforms official tourism content into personalized, practical, and useful answers for travellers — available 24 hours a day, 7 days a week.
Instead of functioning as a traditional search tool, Alma acts as a digital travel guide, engaging in conversation with users, understanding their interests, and recommending:
- ideas for trips and experiences
- personalized itineraries
- logistical information (transport, parking, timelines)
- recommendations for exploring Slovenia
The system supports multiple languages and helps thousands of visitors plan their trips more efficiently. Users recognize Alma as a genuinely helpful travel planning tool, which is reflected in a very high user satisfaction rate (up to 87.7%).
Alma, the AI Destination Expert
A New Generation of Digital Tourism Assistants
Alma is not just another chatbot. It represents an advanced hybrid between a conversational assistant and an intelligent content navigator, helping users explore destinations in a more intuitive and personalized way.
With this project, Slovenia is setting an important milestone in the digital transformation of tourism, as artificial intelligence enables a new way of accessing national tourism knowledge — both before and during travel.
The Silver Star award at the Golden City Gate confirms that Alma is one of the most innovative digital tourism projects today.
Looking to Bring AI to Your Destination?
Alma was developed as part of a broader platform for digital destination management and AI-powered travel experiences.
If you're interested in how an AI tourism advisor can improve the user experience of your destination website, personalize recommendations for visitors, and increase the effectiveness of digital promotion, explore our solution:
