Intersport
Advanced online trading tools
Product information management
Credo PIM, our Product Information Management solution, helps Intersport business users centrally manage product data and export it to various channels - no IT support is required in the process.
Omnichannel
The omni-channel character of the Intersport e-commerce solution extends beyond online sales. Leveraging a concept of “extended shelf”, Intersport retail stores can now sell products they don’t have in stock, simply by ordering them from another store.
Promotional activities
The advanced promotion engine reflects all the discounts and benefits Intersport customers are familiar with from the retail stores. Furthermore it enables Intersport managers to swiftly create special promotions targeted specifically at online shoppers.
Product information management
Adequate product descriptions are essential
Customers want to be absolutely confident about what they are buying. In the webstore, there is no shop assistant who can jump-in with missing information or advice. If the product information is insufficient or inaccurate, visitors won’t hesitate to check the competitor instead.
This was something Intersport wanted to avoid by all means.
Creatim’s Credo PIM is therefore a vital part of the Intersport e-commerce ecosystem. Customers can search the company’s print catalogue, browse the website or their smartphone - no matter what channel they use, Intersport speaks to them with one language and provides a single view of the company’s assortment.
Omnichannel
How to leverage the internet to boost sales in the retail stores?
You know that bad feeling when you fall in love with a perfect jacket in the retail store only to find that your size is not available?
We have solved this problem for Intersport.
The omni-channel approach to the Intersport e-commerce solution extends its capabilities beyond online sales. Leveraging a concept of “extended shelf”, the Intersport sales staff in the retail stores can now use the online order management tool to check the inventory availability throughout the Intersport retail network. Using a simple interface on a tablet, a shop assistant can now search the inventory, find a store that has your jacket and have it delivered to your home address or to the store of your choice. There is a mutual benefit - you get what you came for and Intersport cashes in on a sales opportunity it would otherwise lose.
Promotional activities
The number and types of promotion are not an obstacle
We have developed a complex promotion system that follows the rules laid down by Intersport. The promotions are the same as those at the points of sale, while the system enables the possibility of adding specific online promotions.
A powerful editorial tool and platform for promotional activities allow a large number and different types of promotions. Through an intuitive promotion-planning interface, the editors can quickly create individual promotions. The promotions boost sales both in online shops and at the points of sale.
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