Unior is a large industry manufacturer of metal goods, hand tools and automotive parts. In its hand tool division catalogues serve as the backbone of the marketing strategy. The production of the master catalogue alone has always been a huge challenge. With 490 pages in 17 different languages it represented an immense burden of costs, errors and typos, unacceptably long production times and... stress.
We used Unior’s comprehensive database to populate both the online and print catalogue content with product information. In the print version, all editing was previously done during the lay-out phase, directly into InDesign. Now the editing is regularly preformed within the database. When catalogue production starts all the information has already been edited, filtered and translated into 17 different languages.
The Database Integration
Next we automated the import and catalogue-build processes so that every change in the database would be instantly reflected within the print layout. Should Unior decide to change all (or some) of their 5700+ prices listed in the catalogue a few days before going to print this is no longer the big deal it used to be.
The information from different database sources is filtered, merged and extracted via XML files.
The matching process
Each item in the XML file matches the corresponding field in the catalogue layout structure.
Several product templates for different types of products are predicted within the layout. As a result all product information items automatically fall into their correct position. If necessary designers can manually fine-tune product sizes and positioning.
Since catalogue content is managed automatically, our designers can now focus on making a catalogue that’s easy to navigate and is an eye-catching sales weapon.
Brand identity elements
Page and product navigation
Due to workflow re-design and layout automation we have successfully managed to reduce the previous production time from 24 to 6 months, as well as the associated costs. And it looks great.
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