How a business concept was
transformed into tangible shapes
Aeropolis Ljubljana is the future business hub and key building development project for Ljubljana Airport. It is planned across an area of 80 ha making it a city in its own right. Creatim was tasked with developing its brand identity.
What can better express a green field investment than a seed? Marble seeds are the winning idea behind the Aeropolis brand identity concept. Whirling through the air they represent aviation. When they land, they make something grow from nothing. In our case, they first formed a logo. A colourful, contemporary, centre-focused composition representing a vivid communication crossroads. A meeting of opportunities.
Layouts and images
A green field concept needs to be presented as realistically as possible – as if it is almost there. People aren’t interested in investing in vague ideas so it was important that we brought the concept to life. To achieve this we used architectural rendering and images of daily life in an airport.
How to ensure that complex development plans are quickly understood by a non-technical audience? A simplified infographic helps potential investors to focus on the basic features of every development phase.
Once the brand identity was defined we could create various online and offline promotional materials. The primary objective was to drive the targeted audience to the Aeropolis website and to identify potential investors by collecting their personal contact details in exchange for them receiving comprehensive information (and insight) into the project.
The Aeropolis project was first introduced to the international public at Expo Real in Munich. The presentation was a success with some very serious talks taking place as a result. The construction works were scheduled to start in two years time but were later halted due to the economic crisis. It is hoped that they will restart the project soon.
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