Website usability testing
User-friendly and adapted websites are the key to business success on the internet. Different user profiles have different habits of using websites and it is crucial to be familiar with them. The percentage of users who do not perform the desired action (drop out rate) is particularly important in e-commerce, where a poor user interface can greatly decrease the number of online purchases and other transactions.
The service is intended for:
The most demanding clients with websites whose goals are to instigate a transaction (purchase, inquiry, download, etc.) and whose effectiveness they want to increase.
How we work
This is a typical work procedure:
- determining typical users
- determining typical scenarios
- selecting a group of test users
- monitoring test users
- analysis of results
- suggestions for improving usability
The procedure can be completely adapted to a client's specific requirements.
