Landing pages
Potential customers are often brought to your website by advertisements (in search engines, advertising banners, etc.) or links in e-mail messages. In order to ensure that the path from the advertisement to the final campaign is as simple as possible, visitors are redirected to carefully planned landing pages.
Directing towards actions
Landing pages are planned so that they continue the message of the advertisement and point the visitor to the goal. Since we have already secured the visitor’s attention, we can now expand the message:
- introduce more information, including pictures or videos,
- focus on additional advantages that will influence the decision to buy,
- answer frequently asked questions,
- provide links to relevant sub-pages and, above all,
- direct the visitor to the desired action:
- purchase,
- registration,
- file download,
- voucher printing,etc.
The message on the landing page must be quite specific – if it is too general, visitors will not see how it relates to the message of the advertisement and they will be less likely to continue towards purchasing. That is why we often prepare several landing pages to connect to different advertising messages.
Verified effectiveness
The effectiveness of landing pages is measured and tested. During the testing period we alternate between landing pages that differ in a few details in order to determine the page that leads to the highest number of final actions. On landing pages we also measure advertising effectiveness and make decisions regarding investment optimisation in individual media.
