Education
Workshop – managing a website
It is intended for people managing a website (editors, marketing managers, etc.) or participating in the development and creation of a website.
The workshop is intended exclusively for private groups – the contents are adapted to the participants’ requirements with special emphasis on their case / problems.
Goals and main benefits of the workshop
This workshop will help you to answer the following key questions:
- how to manage a website effectively – operational and strategic aspect
- how to improve the website position in search engine results
- how to increase the number of visitors to the website
- how to create user-friendly websites
- how to use effectively new methods of web communication?
Workshop programme and schedule
Part 1 – Website
Introduction – current internet conditions and trends
Possibilities of implementation (mini websites, etc.)
Internet analyses – what should we measure?
Part 2 – Contents
Writing for the internet
Off-site optimisation
On-site optimisation
Part 3 – Communication
Communication strategy basics
Social networking site basics
E-mail marketing
Search engine marketing (SEM) basics
PR 2.0
Part 4 – The client’s case
Individual case study of the client’s circumstances
Each part of the workshop is supported with practical examples from our own and other people’s examples of good practice.
