Social media

Experts and opinion leaders predict a bright future for social networking sites, when social media and internet communities will be better and more strategically used for business and sales purposes.

Social media can be used for targeted advertising and for personalised communication with users through their accounts.
Based on the target group, these sites are divided into:

  • B2C networks (Facebook, Twitter, Netlog, Hi5, MySpace, Flickr, etc.)
  • B2B business (LinkedIn, Xing, etc.)

B2C networks

What we do?

Communication concept

  • Analysis of the company and goals
  • Analysis of the existing conditions
  • Analysis of the competition and examples of good practice
  • Creating a communication concept

Clean-up and account merging

  • Removing unofficial accounts
  • Merging existing accounts

Creation of pages / accounts

  • Creating a Facebook page and defining the activity
  • Renaming the URL
  • Creating and configuring a landing page
  • Uploading texts and multimedia material
  • Ordering picture galleries

Actions to expand (build) a database

The fan database is expanded by:

    • Using internal databases (e-mail, etc.)
    • using other Facebook accounts (cross-selling)
    • recommendations
    • competitions, e.g. prizes for new fans or discounts on products

Training future editors

Facebook basics

  • presentation of the Facebook social networking site
  • how to create a page and landing page, settings
  • different types of publishing (communicating) on the page
  • guerrilla tricks
  • correct implementation of successful competitions
  • successful building of user databases, presentation of the most successful examples in practice
  • most common mistakes

Determining a communication tactic

  • how and when to communicate
  • frequency of publishing
  • communication with “difficult” fans

Optionally after publication:
Monitoring and consulting

  • monitoring communication
  • eliminating errors
  • analysing and consulting

Managing the account

  • monitoring activities on the page (at least 3 reviews of the page per day)
  • responding to easy user questions or forwarding questions to the person responsible, by agreement
  • forwarding contents from the client’s website
  • basic communication with users
  • publishing texts and multimedia material (correct positioning); contents come from the clients

B2B networks

Strategy and tools used in B2B social networks for business purposes differ from the processes used in traditional networks.
This process requires solid support in the company, both from the management and by involving people in charge of the company’s image and networking in the market.

Options / our services:

  • creating personal accounts
  • searching for connections and establishing a contact network
  • joining professional groups
  • founding your own online community and providing contents

If these steps are well thought out, and carried out with the participation of the key people in the company and in harmony with the company’s strategy, a company can use them to establish a strong business network in which it is trusted and has a good reputation. In this case, networks can also be used directly for sales purposes.

There are always people involved in a transaction, regardless of whether you are selling to a company or the end buyer – even in a company there is an individual who is doing the purchasing. Social media and online communities can therefore be used successfully for interactive communication in B2B marketing and in designing guidelines, we can also learn from the many successful B2C examples.