PR 2.0

Contemporary consumers turn to the internet with growing frequency when searching for information regarding products, services or brand names; in certain industries (e.g. tourism), practically every customer does it before carrying out a purchase.
The decision to buy is crucially influenced by “informal” publications – blog posts and comments, questions and answers on online forums and posts on social networking sites. Consumers can differentiate between publications created by manufacturers or brand name owners and those created by ordinary internet users.

If you wish to follow these trends and approach your customers again, you should keep up with this type of communication and become actively involved in it. The basic forms – e.g. your own blog as a less formal way of providing information and discussions with visitors in the comments – can be complemented with communication in other media. You can respond to questions on forums and become involved in social networking sites.

Despite the high level of online communication development, effective and open communication through these channels is still a mostly unexploited tool in many countries. For the companies and organisations using these channels, this means an opportunity for greater effectiveness. Internet users are not yet used to such approaches, so they are more trusting and less critical in accepting information. Most of all, they can appreciate honesty and the fact that a brand name is involved in the community and responding to specific questions. Of course you will also be proactive – in a specific group, you can use suitable (unobtrusive!) posts to start a discussion that will highlight the advantages of your products or services.

How do we help?

Creatim works with the client to prepare a plan of actions and guidelines for communication in online media.

  • We will educate your editors on the operation of this type of communication and give them specific instructions. We select (and constantly adapt) the media to be monitored.
  • We can actively monitor publications in a certain field for our clients and notify them when we feel that measures are required.
  • We always recommend open communication where it is clear that the person writing the replies is connected to the brand name. We also recommend that our clients perform the actual communication.