Data collection
Collected data is a precondition before starting to design a catalogue. In companies where the marketing program comprises several thousand products, a proper information environment with a database is set up.
At a smaller amount of products it is enough if the data is saved in an Excel table or in a program for graphic design like Adobe's InDesign. If we need a printed catalogue only, InDesign will do it.
In case when different tools are used in marketing, a set-up of an editing system is recommended. Then it will not be necessary to check the data for each medium individually, subsequently fewer errors will occur.
