12 Ingredients Of Effective Websites



Effective websites are based on 12 principles in terms of content and technology – the yin and yang of online success. Together they make up a framework for a modern user experience. Creating a website without these principles is a waste of time, yet this remains a stumbling block for many companies.

In setting up a website, the technical aspects and content-related features are closely intertwined. You cannot have a good design and neglect the content, the users’ behavioural patterns and the technical framework of your future website. Similarly, there’s no use in creating elaborate code if the content is out of place. It all has to function as a whole.

Last but not least, the client should be aware of what he or she is buying.

That is why the 12 principles have been gathered in the Table “Yin and Yang of Websites that Work”, which could be seen as a tool or a cheat sheet to be used in evaluating different solutions and suggestions regarding websites.

So next time when you’re updating your website, why not print it out and pin it on your wall somewhere you can easily see it.

Why? Because it tells you:

  • how to attract and motivate visitors,
  • how to organise the website content,
  • what are the meanings and the implications of having a sound technical basis,
  • how to encourage visitors to contact you.

Please click below to download the “Yin and Yang of Websites that Work”.

Download the Yin and Yang of Websites that Work

If you’re interested in renovating a specific website, don’t hesitate to contact us. That’s why we’re here.

What is your company’s experience with websites? We would be happy to hear your comments.

Andrej Perc Andrej Perc Andrej Perc is a co-founder and managing partner of Creatim.

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