Web

The most important findings from the World Usability Congress

The most important findings from the World Usability Congress

E-commerce, Web

How to be sure our customers will really use the new online service? Which UX scenario would users prefer? How to make a complicated system pleasant to use? We went looking for the answers at the World Usability Congress, which was held in Graz, Austria. Exchanging experiences with internationally renowned… Read more

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12 Ingredients Of Effective Websites

12 Ingredients Of Effective Websites

Web

Effective websites are based on 12 principles in terms of content and technology – the yin and yang of online success. Together they make up a framework for a modern user experience. Creating a website without these principles is a waste of time, yet this remains a stumbling block for many… Read more

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e-Commerce Platforms – how to choose the right one to build upon?

e-Commerce Platforms – how to choose the right one to build upon?

E-commerce, Web

A few years ago, as we were conceiving Creatim’s e-commerce managed service infrastructure, we were confronted with a technology dilemma: should we build it on an open source or commercial (proprietary) framework? Given that the first option was license-free while the other required a substantial investment, the decision shouldn’t had… Read more

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The Five Basic Types of Online Shoppers – How to Attract Them and Convince Them to Buy

The Five Basic Types of Online Shoppers – How to Attract Them and Convince Them to Buy

E-commerce, Web

  Planning for various user types Not all online shoppers are created alike. Different people have different expectations and goals when it comes to shopping. Designing with various user types in mind will help the overall user experience on the site. Individual shopping experiences Nowadays you can choose from a… Read more

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How we helped sell 170 cars over three summer months

How we helped sell 170 cars over three summer months

Web

www.fly-ljubljana.si – campaign run by Aerodrom Ljubljana and BMW Group Slovenia It sounds rather incredible, but we pulled it off. When Aerodrom Ljubljana, the operator of Ljubljana Airport, invited us to prepare a creative strategy for a campaign they were preparing together with BMW Ljubljana, we didn’t hesitate for a… Read more

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Auto responders – the secret weapon of e-mail marketing

Auto responders – the secret weapon of e-mail marketing

Web

Our clients often ask us what is so special about e-mail marketing. Surely any secretary knows how to send an e-mail to 200+ addresses. E-mail marketing is a long-distance run. It’s basically about following the responses of an individual recipient and then acting on them: we use carefully targeted e-mails… Read more

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5 promises you shouldn’t believe

5 promises you shouldn’t believe

Web

Your inbox sometimes turns up e-mails that offer significantly better deals than others. They promise fantastic online results for a minimum investment. For example: Get an online store for €199! In the top five on Google in one week! Solve all your problems with a new website! 1,000 clicks for… Read more

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