The most important findings from the World Usability Congress

The most important findings from the World Usability Congress

E-commerce, Web

How to be sure our customers will really use the new online service? Which UX scenario would users prefer? How to make a complicated system pleasant to use? We went looking for the answers at the World Usability Congress, which was held in Graz, Austria. Exchanging experiences with internationally renowned… Read more

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5 ideas to boost fresh food shopping in online groceries

5 ideas to boost fresh food shopping in online groceries

E-commerce

Fresh foods can account for up to 40 percent of grocery revenues. This fact plays a major role in e-groceries as well. The retailers should encourage their online customers to shop for fresh food in order to increase the average order value. However, according to the article by Elaine Watson+, Online grocery shoppers are… Read more

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12 Ingredients Of Effective Websites

12 Ingredients Of Effective Websites

Web

Effective websites are based on 12 principles in terms of content and technology – the yin and yang of online success. Together they make up a framework for a modern user experience. Creating a website without these principles is a waste of time, yet this remains a stumbling block for many… Read more

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Online Grocery Shopping: The Calm Before The Storm

Online Grocery Shopping: The Calm Before The Storm

E-commerce

Have you ever bought your groceries online? If you have, then you’re one of the rare weblovers who make sure (nearly) one per cent of grocery retailing in Europe takes place on the Internet. That doesn’t seem like much, I know. But this might change very soon. The Chicken Or… Read more

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e-Commerce Platforms – how to choose the right one to build upon?

e-Commerce Platforms – how to choose the right one to build upon?

E-commerce, Web

A few years ago, as we were conceiving Creatim’s e-commerce managed service infrastructure, we were confronted with a technology dilemma: should we build it on an open source or commercial (proprietary) framework? Given that the first option was license-free while the other required a substantial investment, the decision shouldn’t had… Read more

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The Five Basic Types of Online Shoppers – How to Attract Them and Convince Them to Buy

The Five Basic Types of Online Shoppers – How to Attract Them and Convince Them to Buy

E-commerce, Web

  Planning for various user types Not all online shoppers are created alike. Different people have different expectations and goals when it comes to shopping. Designing with various user types in mind will help the overall user experience on the site. Individual shopping experiences Nowadays you can choose from a… Read more

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The fashion market is and will be seeing major developments.

The fashion market is and will be seeing major developments.

E-commerce

(From the 4th European online trade conference in Berlin, November 2012) It is important for any business to understand developments on consumer markets, our rivals’ activities and the technological facilities developed for us by various logisticians and IT companies, from smart phones and tablets to modern applications. If we know… Read more

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What is going on with food e-sales?

What is going on with food e-sales?

E-commerce

In November 2012, Berlin hosted the 4th online trade conference with more than 90 papers from top experts. Let’s take a look at some highlights in the e-sales of food. It is important to understand the developments on consumer markets, our rivals’ activities and the technological facilities developed for us… Read more

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Online stores are not killing physical stores

Online stores are not killing physical stores

E-commerce

The online store is not killing the physical store but adding value to the retail business model. The average value of an online purchase picked up at an outlet is higher because the basket can be proactively complemented with additions to the original purchase during pick-up. In certain cases, the… Read more

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Experience and recommendations of practitioners and experts

Experience and recommendations of practitioners and experts

E-commerce

At the 4th European online trade conference in Berlin in November 2012, the leading European consulting firms in the sphere of e-commerce, Roland Berger, GfK, Javelin Group, Practicology and a few leading online retailers, set forth the current trends of online and mobile solutions in Europe. Various businesses, big and… Read more

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Will we resemble the British or the German online market?

Will we resemble the British or the German online market?

E-commerce

(From the 4th European online trade conference in Berlin, November 2012) All analyses and studies rank Great Britain first as regards commerce and e-commerce development in Europe. There are great differences in the structure of online providers in Great Britain and Germany. On the Isles, traditional stores with a multi-channel… Read more

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Understanding what is going on allows us to take action

Understanding what is going on allows us to take action

E-commerce

(From the 4th European online trade conference in Berlin, November 2012) New companies with new business models are coming onto the online market, and some of them actually make it. More conservative traditional retailers are coming too (this time with serious multi-channel marketing solutions) as well as brand owners who… Read more

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Creatim Ržišnik Perc in Berlin

Creatim Ržišnik Perc in Berlin

E-commerce

On 19 and 20 November 2012, Berlin hosted the 4th European online trade conference, where over 400 participants listened to the papers of 90 top experts, while exhibitions were held by a dozen of providers of online solutions and infrastructure, including Creatim, in the hotel lobby of the InterContinental. We… Read more

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How we helped sell 170 cars over three summer months

How we helped sell 170 cars over three summer months

Web

www.fly-ljubljana.si – campaign run by Aerodrom Ljubljana and BMW Group Slovenia It sounds rather incredible, but we pulled it off. When Aerodrom Ljubljana, the operator of Ljubljana Airport, invited us to prepare a creative strategy for a campaign they were preparing together with BMW Ljubljana, we didn’t hesitate for a… Read more

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How to draw up a convincing annual report

How to draw up a convincing annual report

Uncategorized

Interview with Simon Mastnak, a specialist in investor relations management. Simon, before we kick off this interview, I should briefly introduce you to the readers. Simon Mastnak first learned about the importance of investor relations when employed at the Ljubljana stock exchange. He later decided to strike out on his… Read more

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Auto responders – the secret weapon of e-mail marketing

Auto responders – the secret weapon of e-mail marketing

Web

Our clients often ask us what is so special about e-mail marketing. Surely any secretary knows how to send an e-mail to 200+ addresses. E-mail marketing is a long-distance run. It’s basically about following the responses of an individual recipient and then acting on them: we use carefully targeted e-mails… Read more

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5 promises you shouldn’t believe

5 promises you shouldn’t believe

Web

Your inbox sometimes turns up e-mails that offer significantly better deals than others. They promise fantastic online results for a minimum investment. For example: Get an online store for €199! In the top five on Google in one week! Solve all your problems with a new website! 1,000 clicks for… Read more

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